BBL Operating had grown from a single-well operator into a multi-asset independent in the Texas basin. But the brand still read like the startup it had been in 2001 — generic type, off-the-shelf corporate gloss, nothing that said “this company knows the field.”
Rather than iterate on a single concept, we developed two complete identity systems — each viable, each built against the same brief, each aiming at a different version of BBL’s future.
BBL chose the stamp system. It matched who the company actually was: operators first, office second. The new identity now lives everywhere from crew tote bags to the office envelope.
The Journey Great ingredients, make great meals!
From the archive Five stages of the "Big Finance" direction…
Heritage-forward, rugged, field-ready…
Corporate-forward, serif, editorial…
Send us what you have — site, deck, identity, whatever exists. We'll send back an honest write-up of what's working, what isn't, and where the fastest wins are hiding.
