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◆ Brand Restart · 2026
01 / 03 · BBL Operating
01 / 03 · BBL Operating
Pop Waffle Design is a boutique branding studio for founders and small teams. We build identities, launches, and rebrands that turn great businesses into brands people actually recognize.
A distinctly recognizable brand isn't reserved for global companies. Regardless of industry, size, or tenure — separating your business from the noise is non-negotiable. Sure, you're great at what you do. But who knows about it?
01 / 03 · BBL Operating
02 / 03 · Seventy Seven Tango
For founders building the brand alongside the business. Name, identity, site, launch collateral.
For teams who've outgrown the brand they started with. Audit, reposition, relaunch.
Decks, one-pagers, and collateral that actually close. Built for your sales motion.
Naming, positioning, and launch system for new products and services.
Campaigns and content that cut through the category without shouting louder.
We study the market, category, and your customers — then write a brief that names what winning looks like.
Concepts with a point of view. We design systems, not one-offs — what a growing team needs to stay consistent.
We work alongside your team through rollout. Real reviews, real revisions, real handoff — not a PDF and a goodbye.
Months later we check the scoreboard — recognition, recall, pipeline — and show our work against what we said we'd do.
Pop Waffle is co-founded and led by Roby Robertson (CCO) and Rayne Robertson (COO). Every engagement runs through a single creative principal — no account layers, no junior hand-offs, no guess-who-ships-your-work. The person who shows up to kickoff is the one who ships the work.
When a project calls for specialists — copy, motion, development, deeper strategy — trusted collaborators join the team. Each one hand-picked. Each one vetted. No revolving door.
Send us what you have — site, deck, identity, whatever exists. We'll send back an honest write-up of what's working, what isn't, and where the fastest wins are hiding.